Chief Marketing Officers
 September 9, 2004

As firms seek to upgrade their marketing capability, they are finding that the most experienced law firm marketing executives are in short supply and can command incredibly high compensation levels. Increasingly we have broadened our searches for these positions to include other forms of professional service organizations. We have had particular success in the health care and investment banking industries but there are some specific attributes that are necessary to succeed in a legal environment, most notably, appreciation of the urgency necessary in law firms.