Marketing Directors Begin Getting “Traction”
 October 10, 2004

Law firms have traditionally been revolving doors for Chief Marketing Officers. The relatively short tenure for directors has, in part, been caused by demand in a hot market with the largest firms seeking qualified people with law firm experience, and, in part, by frustrated incumbents who have not received the promised levels of authority. With more experience, both Marketing Directors and large law firms are coming to grips with appropriate duties and responsibility. Longer tenures seem to be bringing more rational and consistent salaries to
the market.