There is an ongoing debate as to whether law firm websites should primarily be directed toward marketing or recruiting. To resolve the issue, an increasing number of firms are putting up multiple sites aimed at specific types of visitors. Not surprisingly, one of the objectives of recruiting sites is to present the firm image that is most likely to be attractive to candidates. This sometimes leads to some interesting results. A case in point is CMS Cameron McKenna'sTrainee (similar to summer associates in the UK) website. Some competing firm recruiting directors cynically suggest that the site’s message is “come to CMS and find romance.” Click on http://gradrec.law-now.com/ and look at the large green box at the top. Keep watching because it changes every few seconds.