A problem that many mid-sized law firms face is being able to successfully recruit in highly competitive markets where they have difficulty differentiating themselves.The latest technique is for law firms to create their own group pages on Facebook.The concept is that lawyers who have Facebook profiles will build a network of “friends” to spread their story.Unlike normal recruiting websites, the pages can have less formal snapshots from firm parties, links to articles about the firm and testimonials from fans.One firm using Facebook is Curtis Mallet in New York.They report that the early results are positive.
